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The Nave Noff Tower Illuminated in Pink

Like every year, numerous buildings are illuminated in pink as part of a global campaign run by the Estee Lauder Group and the Israel Cancer Association (ICA). This year saw the illumination of over 200 sites around the world, including Israel's Nave Noff Tower on the Bat-Yam promenade - Israel's tallest residential building, towering 170 meters with 42 residential floors. In 2010 the Illumination Project made it into the Guinness Book of Records.


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The Nave Noff Tower Illuminated in Pink